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About Us

WE ARE AN ARTIST & AN ACTIVIST PASSIONATE ABOUT BEAUTY & THE TRUTH. 

ALEXIS KRAUSS & JESSICA ASSAF MET LAST YEAR ON THE DAY AFTER VALENTINES DAY IN BROOKLYN, NEW YORK, AFTER ALEXIS READ AN ARTICLE ABOUT PLASTIC MICRO-BEADS IN EXFOLIANTS.

ALEXIS (AN ENVIRONMENTALIST-TURNED-ROCKSTAR,) HEARD ABOUT AN ORGANIC SKINCARE COMPANY IN HER NEIGHBORHOOD MAKING PRODUCTS WITH 5 INGREDIENTS OR LESS. SHE IMMEDIATELY CONTACTED THE COMPANY AND ASKED FOR PRODUCT SAMPLES. JESSICA RESPONDED, AND MET ALEXIS AT A COFFEE SHOP THAT WAS 2 BLOCKS FROM BOTH OF THEIR APARTMENTS.

LONG STORY SHORT, JESSICA (A BEAUTY ACTIVIST-TURNED-ENTREPRENEUR,) INVITED ALEXIS BACK TO HER APARTMENT, AND THEY TALKED FOR HOURS ABOUT THE SCARY STATE OF COSMETIC SAFETY & HOW TO CREATE A MOVEMENT TO DEMAND SAFER PRODUCTS & PROMOTE THE SAFEST, HIGHEST-PERFORMING, & MOST AFFORDABLE PRODUCTS ON THE MARKET.