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Meet LOLA, A Female-Powered Brand Simplifying Periods


Meet LOLA, A Female-Powered Brand Simplifying Periods

Jessica Assaf

Meet Jordana Kier and Alex Friedman, two women making our periods so much easier with LOLA, a brand that promises 100% hypoallergenic cotton tampons delivered to your door every month in customizable shipments. Alexis and I both used LOLA tampons this month, and we absolutely loved the experience. The tampons are effective and clean (no chemicals, synthetics or dyes,) the branding is modern and chic, and we didn't have to run around our neighborhoods searching for bleach-free tampons that actually work. We are honored to share an interview with the founders of a female-powered company that is truly innovating in the beauty and wellness space in all the right ways. 

What inspired you to start LOLA?
A: We founded LOLA with a simple and seemingly obvious idea - you shouldn’t have to compromise when it comes to tampons. Like most women, we’ve been using the same feminine care products since we were teenagers.  But when we found out that feminine care brands – the same ones we were loyal to all those years – aren’t required to disclose exactly what’s in their products, it made us wonder: what’s in our tampon? Contrary to popular belief, cotton isn’t the primary ingredient in most tampons. In fact, they’re typically made from a blend of the artificial fibers rayon and polyester. To us, it just didn’t make sense. If we care about everything else we put in our bodies, this shouldn’t be any different.

So we set out to create LOLA, a modern approach to feminine care. Made from 100% cotton certified by Cotton Inc., our products are hypoallergenic and don’t contain any synthetics, chemicals, or dyes.  LOLA tampons are wrapped in a BPA-free compact plastic applicator so you don’t have to compromise simple and natural ingredients for comfort. In addition to full ingredient transparency, we provide women the freedom to easily tailor the absorbency assortment and frequency of deliveries to fit their schedules.

Why should we care about the safety of our feminine products?
A: Feminine care as a product category that has been very under-researched. Without the appropriate research or transparency around ingredient breakdown, it’s hard to make informed decisions. LOLA’s mission is to start a conversation about what’s in the products women use – and provide a simple and natural alternative to what’s on the market today. Our aim is to give women peace of mind about what they’re putting in their bodies each month.

What has been the most challenging part of launching a new personal care product?
A: The main challenge for us is education. Given that menstruation is not the “sexiest” topic, women don’t currently think about or discuss their feminine care habits or products with other women. It’s one of the very few topics that women don’t over-analyze together. Therefore we’re bringing not only a new product to market, but also a new way of thinking to market. Just as women consider what’s in the food they eat, the shampoo they use, the diapers they put on their babies, they should also be thinking about what’s in the feminine care products they use. This is an awakening for many women we talk to.

Q: What do you want future customers to know about your brand?
A: LOLA was created as a modern and transparent approach to feminine care.  Our tampons are made from 100% cotton certified by Cotton, Inc., and are completely hypoallergenic without any synthetics, chemicals, or dyes. Because we didn’t want women to compromise on natural ingredients in favor of comfort, LOLA comes wrapped in a compact plastic applicator. In addition to 100% ingredient transparency, we provide women the freedom to easily tailor the absorbency assortment and frequency of deliveries to fit their schedules.

Our vision for LOLA is to encourage women to ask more questions about their products, and empower them to make decisions in the most informed way. Above all, we want women to feel good and have peace of mind about what they’re putting in their bodies.

Q: What are some of your favorite female-powered products?
A: We have such a long list! When we're hungry, we eat Karlie's Kookies (what's better than wholesome and philanthropic). When we're thirsty, we drink VROU (cucumber lime is our fave). When we want to look pretty, we wear NOVIS dresses, Lulu Frost earrings and Glossier lip gloss. When we're breathing life into our workspace, we order mini plants from The Sill (love their eggplant pots). And, when we want to look our tightest (who doesn't)... Spanx to the rescue! 

Shop Lola and simplifying your period starting now!