LUSH is one of the most powerful beauty brands ever. They have managed to convince most people that they make totally natural products. Their logo promises "fresh handmade cosmetics," and they have an entire section of their website dedicated to expressing their company's mission, their "green policy," and their commitment to fighting animal testing:
When you walk into a Lush store, the hand-cut blocks of soap instantly give us the feeling that we are in good hands. And they market their safety standards everywhere, so it's easy to believe them.
People always ask me about the status of Lush products. They seem like a brand with integrity, but do they actually keep their promises? I decided to randomly pick a bunch of Lush products and check out their ingredients in depth. Here is what I found:
The truth: the first 7 ingredients suck. A foaming agent, A harsh preservative, a chemical similar to anti-freeze, and a proprietary synthetic fragrance blend that could potentially contain hormone disruptors. the remainder can't really make up for that.
The truth: the majority of these ingredients are not safe. They are fillers and preservatives that are used solely to extend the product's shelf life. AND the real problem is that they have not been tested for safety.
83 LUSH PRODUCTS CONTAIN PARABENS.
As you can see just by reading the ingredient lists, many Lush products contain questionable ingredients that have been banned or restricted in other countries. Lush products need harsh preservatives (like parabens) because their products are mostly made of water. While we might read water and think, "Oh good, water is the most natural ingredient ever," it really means that the product requires strong preservatives to prevent molding. That is why when natural companies use water in their products but claim they do not use any synthetic preservatives, we know they are lying. It's a sneaky little trick companies play because they don't have to be totally honest about their ingredients.
The moral of this story is that we need to be better detectives when it comes to checking our ingredients for safety before we assume we know what a brand stands for. Many conscious companies market their products as having no parabens, so we know they are not necessary. All we can do is work extra hard to investigate every ingredient and hold higher standards for ourselves and for everyone.