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Let's Get This Straight...


Let's Get This Straight...

Alexis Krauss

Dear Readers,

I’m not usually someone who takes to the internet to defend myself, but I think it’s important to address some of the concerns that have been raised regarding our recent interview on Racked

First, I’d like to explain that while the journalist did a fine job condensing our 45 minute chat into a relatively brief interview, she frequently paraphrases and at times takes our quotes out of context. However, that is the case with most interviews, and trust me I've done plenty of them. It’s rare that you’ll ever read a verbatim transcription. They are often too verbose to publish and are not necessarily "clickbait" worthy .

Secondly, I’d like to clarify a few points that seem to have angered some readers. Specifically, I’d like to provide some sources, since the publication did not fact check our statements or include corroborating links.

In the article Jess and I express our disapproval of the ubiquity of mineral oil and petroleum derivatives in cosmetics. Mineral oil is extremely common in personal care products and in our opinion is overused and unnecessary. We prefer alternative moisturizers such as plant based essential oils, shea butter and coconut oil (just to name a few) because they are often more sustainable and do not further our dependence on petroleum and petroleum by-products. While using mineral oil is not going to make you drop dead, there are some health concerns associated with its use. I’ve attached some sources which I’ve personally found to be extremely informative.







I also want to clarify that when Jess and I state that we are personally opposed to companies formulating with certain ingredients we are NOT fear-mongering. We’re simply attempting to educate people on these issues and inform consumers of alternatives. We’re mostly here to celebrate lesser known brands and their wonderful products. We want you to see the beauty industry through a critical lens and make empowered choices when it comes to what you choose to use on your body. Exposing the risks associated with potentially harmful chemicals is part of that educational process, not an attempt to manipulate or fear-monger. Jess and I are not scientists and we’ve never claimed to be. We're not trying to say that all synthetics are bad and all natural ingredients are good. The conversation is much more subtle than that. We’re simply trying to expose issues within the beauty industry that often go undiscussed. Trust us, we’d love it if we didn’t have to talk about these things. I want nothing more than our drug store shelves to be full of sustainable, safe, effective and affordable products, just like I want our grocery stores to be full of organic, fair trade, non-GMO, and pesticide-free foods.

Lastly, I want to make it clear that we are not "co-opting" feminism or "man-hating". We strongly believe that more women should occupy leadership positions in the business world and that includes the beauty industry. More importantly we support small businesses and very often the brands that contact us and the companies that abide by our standards are run by women who have the same frustrations as we do. If a male CEO is acting ethically and championing health over beauty, we are going to acknowledge and celebrate his work, as we have done with companies such as Nourish Organic, Innersense Organic Beauty, and Ursa Major, just to name a few. 

I hope this clarifies some points and if you have additional follow-up questions please don't hesitate to email us. We're excited that our work has sparked such a lively debate and we look forward to it continuing.


Alexis (& Jess)