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Introducing Global Beauty Butter

Alexis Krauss

Big smiles at the CMA Shea Butter Cooperative production facility in Ghana.

Big smiles at the CMA Shea Butter Cooperative production facility in Ghana.

We are thrilled to announce the launch of Global Beauty Butter. Global Beauty Butter is much more than just another shea butter based skin care product. It is created by women, for women, with 70% of the sales of each Global Beauty Butter directly empowering the workers who harvest the nuts, process the butter, and package the product.

The women of the CMA Shea Butter Cooperative working hard to produce their shea butter.

The women of the CMA Shea Butter Cooperative working hard to produce their shea butter.

Global Beauty Butter starts in the hands of the women of the CMA Shea Butter Cooperative, a group of shea producers in Northern Ghana. The CMA Shea Butter Cooperative has been producing shea butter from wild harvested shea nuts for years, despite numerous obstacles. While they have been able to sell their shea butter at competitive market rates, doing so has meant that they have consistently earned less than Ghana’s minimum wage. As a result, these 25 hard-working women have struggled to pay their children’s school fees, improve the safety and efficiency of their cooperative’s production facility, and raise their families out of poverty. 

Bethany stirring the shea butter. Just one of many labor intensive steps in creating Global Beauty Butter.

Bethany stirring the shea butter. Just one of many labor intensive steps in creating Global Beauty Butter.

After visiting the CMA Shea Butter Cooperative and meeting with several of the women, Alexis and Bethany Cosentino of Best Coast, decided they needed to take action and began brainstorming ways they could directly support this hardworking and inspiring community of women. Alexis and Bethany in collaboration with Beauty Lies Truth, partnered with Global Mamas, a fair trade organization working to create prosperity for African women and their families. Global Mamas recognizes that fair wages are the key to creating sustainable livelihoods. They also believe that as consumers we have an obligation not only to LOVE our products, but to KNOW the stories of the women who produce them and to use the power of our purchases to CHANGE their lives. With the support of Ghanaian entrepreneur Comfort Adjahoe-Jennings and her company Ele Agbe, Global Beauty Butter was born.

Founder of Ele Agbe, Comfort Adjahoe-Jennings.

Founder of Ele Agbe, Comfort Adjahoe-Jennings.

Here’s how it works: Every time you purchase a container of Global Beauty Butter you are ensuring that a living wage is paid to the women of the CMA Shea Butter Cooperative. To promote transparency and accountability Global Mamas has launched the Shea Helps Empower (SHE) Fund, which supports specific, group-driven projects to improve the CMA Shea Butter Cooperative’s workplace and local community. The SHE Fund sources its funding from the profits of Global Beauty Butter. More than 70% of the retail price of each Global Beauty Butter goes to empowering the women at the CMA Shea Butter Cooperative, in addition to the women of Ele Agbe and Global Mamas.

Georgina explains how shea nuts are harvested in the bush.

Georgina explains how shea nuts are harvested in the bush.

Global Mamas will administer the fund, leveraging more than a decade of experience as a fair trade nonprofit empowering women in Ghana. The women of CMA have already identified their priorities: improving their shea production center by adding access to electricity, conducting roof repairs, and building a security wall.

Global Beauty Butter comes in Unscented and Moringa & Lemongrass.

Global Beauty Butter comes in Unscented and Moringa & Lemongrass.

By buying Global Beauty Butter you are also supporting a product that is 100% made in Africa. Once the butter is produced by the women in Northern Ghana it is shipped to Accra, where it is processed and packaged by the women of the Ele Agbe Shea Shop. Global Beauty Butter meets the Beauty Lies Truth standards of clean beauty and is free of chemicals and preservatives. In addition to Unscented Shea Butter we offer a Moringa and Lemongrass Shea Butter that is made with ethically cultivated, sourced and processed True Moringa oil and locally produced lemongrass oil. Our containers of made from plastic produced in Ghana that can be reused and recycled.

All good stuff. No bad stuff.

All good stuff. No bad stuff.

Global Beauty Butter brings you the moisturizing and healing benefits of shea butter while empowering the hardworking women who have made it. Join us on our journey to create meaningful change in African women’s lives by spreading the word about our product. Every new Global Beauty Butter customer means that the women we work with are producing butter more often and earning fair wages on a more consistent basis. 

The women of the CMA Shea Butter Cooperative proudly posing with Global Beauty Butter.

The women of the CMA Shea Butter Cooperative proudly posing with Global Beauty Butter.

Visit GlobalMamas.org for more information and watch the Live Nation TV documentary here.

Lots of love! Alexis, Bethany, Renae, Comfort, Georgina, Patience and the entire GBB team.