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/the beauty industry needs a makeover.

It is our mission to tell you the truth about beauty. 

OUR MISSION IS TO DISCOVER AND SHARE THE TRUTH ABOUT BEAUTY. 


OUR BEAUTY STANDARDS:

*WE BELIEVE THAT ALL BEAUTY AND PERSONAL CARE PRODUCTS SHOULD BE CRUELTY-FREE, NOT TESTED ON ANIMALS OR HUMANS. 

*WE BELIEVE THAT U.S. PRODUCTS CAN BE FORMULATED EFFECTIVELY WITHOUT ANY OF THE 1,373 SUBSTANCES PROHIBITED BY THE EUROPEAN UNION. 

*WE BELIEVE THAT THE FDA SHOULD REEVALUATE THEIR LACK OF SAFETY TESTING & REQUIRE PREMARKET APPROVAL. 

*WE BELIEVE THAT COMPANIES SHOULD LIST EVERY SINGLE INGREDIENT ON THEIR PRODUCT LABELS & BE FULLY TRANSPARENT ABOUT THEIR SOURCES.

*WE BELIEVE THAT THE BEST PRODUCTS CONTAIN SAFE & EFFECTIVE INGREDIENTS & ARE PACKAGED SUSTAINABLY.  

*WE BELIEVE THAT EVERYONE SHOULD HAVE ACCESS TO THE SAFEST, HIGHEST-PERFORMING, & MOST AFFORDABLE PRODUCTS POSSIBLE. 

*WE BELIEVE IN THE POWER OF CONSUMERS TO MAKE THESE STANDARDS UNIVERSAL! 



BEAUTY IS TRUTH, #TRUTHBEAUTY.